Maze
Website: https://maze.co/
Category: Research platforms / User research & testing
Type: SaaS product (end-to-end user research platform)
Description
Maze is an end-to-end user research platform that enables teams to recruit participants, run a wide range of qualitative and quantitative studies, and analyze insights in one place. It supports everything from prototype and usability testing to interviews and large-scale surveys, with built-in participant recruitment, AI-assisted analysis, and automated reporting.
Features
Participant Recruitment & Management
- Access to a participant panel of over 6 million people
- Support for both B2B and B2C participants
- In-product prompts for recruiting or triggering research directly inside digital products
- Participant management tools for organizing and tracking participants
- Screener questions for targeting and qualifying participants
Research Methods & Study Types
- Prototype testing
- Live website testing
- Mobile testing
- Moderated interviews
- One-on-one interviews
- Surveys (including large-scale quantitative studies)
- Card sorting
- Tree testing
- Concept and idea validation
- Wireframe and usability testing
- Content and copy testing
- Feedback and satisfaction studies
AI & Automation
- AI Moderator to support or automate aspects of moderated research
- Maze AI for assisting with analysis and insights
- AI-powered themes to automatically cluster and organize findings
- AI transcripts for recorded interviews and sessions
Analysis, Reporting & Knowledge Sharing
- Automated reports summarizing key findings
- Video clips and interview clips extracted from sessions
- Interview highlights for fast review of key moments
- Easily embeddable results for sharing insights across tools and stakeholders
- Centralized hub where all discoveries and studies are stored and accessible
- Library of pre-built, customizable study templates (“mazes”)
- Question bank for quickly composing research studies
Coverage Across Workflow
- Recruit participants (panel, prompts, screening, management)
- Build and conduct research (surveys, testing, interviews, card sorting, tree testing)
- Analyze and learn (AI analysis, automated reports, clips and highlights)
Use Cases
- Concept and idea validation
- Wireframe and usability testing
- Content and copy testing
- Measuring user satisfaction, feedback, and sentiment
- Continuous discovery and product research across teams
Target Users & Industries
- Roles:
- User researchers
- Product designers
- Product managers
- Industries:
- Financial services
- Tech & software
- Insurance
- Other digital product organizations
Pricing
A dedicated pricing page is available (https://maze.co/pricing/), but specific plans and prices are not detailed in the provided content.
